Content Pillars — Top 7 Strategies for Social Media That Truly Connects

Social Media

December 15, 2023

a keyboard and a candle on a black surface social media content pillars




Hey there! Today, we’re diving deep into the world of content pillars. Think of them as the secret ingredients that turn your social media from a simple platform into a vibrant stage where your story unfolds. These pillars are like the heartbeat of your social media strategy, shaping messages that resonate with you and echo among your followers. So, let’s break down how to craft content pillars that truly connect and captivate.

What Are Content Pillars Anyway?

In the wild world of social media, content pillars are like your guiding lights. They help steer your posts, stories, and all that good stuff, ensuring you’re not just throwing things out there but creating a narrative that speaks to who you are. They keep your feed authentic, focused, and distinctively yours.

  • a white and blue background with black text - Know your audience 1
  • a white and blue background with black text Get to know your tribe
  • a white and blue background with black text - Understanding Your Tribe
  • a blue background with black text Stay True to Your Brand
  • a white and blue background with black text Brand Consistency Matters
  • a blue and white background with text Staying True to Your Brand
  • content pillars is the variety to the spice of life
  • a white and blue background with black text Variety is the Spice of Life 2
  • a brochure with text and a drop of water The Importance of Content Variety

Real Talk: Examples That Hit Home

Now, let’s get into some real talk with examples where content pillars have turned the ordinary into something pretty spectacular.

Case Study 1: The Virtual Assistant Who Got Real

Imagine Sarah, a virtual assistant, struggling to grab new clients’ attention through her social media. Here’s how she switched things up:

Content Pillars:

  1. Efficiency Tips: She started sharing quick productivity hacks and tools that make a day’s work smoother.
  2. Client Wins: Spotlight on how she’s helped clients get their own wins.
  3. Day in the Life: Posts that show what her daily grind looks like—no filters, just real life.
  4. Industry Buzz: Updates and trends from the VA world that keep everyone in the loop.

What changed? Sarah’s new approach made her look like the go-to pro she is, boosting her followers’ engagement and bringing in more client inquiries.

Case Study 2: The Social Media Manager Who Became the Go-To Guy

Then there’s Janna, a social media manager, who wanted to show she’s the expert businesses should hire.

Content Pillars:

  1. Trending Now: Talking about the latest in social media that brands need to catch up on.
  2. Success Snapshots: Sharing stories of campaigns he’s nailed.
  3. Pro Tips: Offering actionable advice that brands can apply right away.
  4. The Journey: Sharing his personal ups and downs in the social media game.

Janna’s content strategy boosted her street cred online, driving up engagement and pulling in more high-value clients.

Case Study 3: The Graphic Designer Who Made Her Mark

And let’s not forget Emily, a graphic designer whose social media was all over the place.

Content Pillars:

  1. Portfolio Time: Showing off her latest designs.
  2. Design Decoded: Tips and tricks of the design trade.
  3. Behind the Scenes: A peek into her creative process.
  4. Rave Reviews: Shoutouts from happy clients.

Her new focused content helped Emily showcase her skills, growing her following and her client list.

Case Study 4: An Online Course Creator – Establishing Thought Leadership

Scenario: Emily, an online course creator, wanted to use social media to sell more courses but struggled to stand out.

Content Pillars:

  1. Educational Insights: Sharing tips and insights about online learning and course creation.
  2. Student Testimonials: Highlighting success stories and feedback from students.
  3. Industry Trends: Discussing the latest trends in online education.
  4. Personal Journey: Sharing her experiences and challenges in creating courses.

By focusing on these pillars, Emily positioned herself as a thought leader in online education. Her posts offering industry insights and personal stories garnered high engagement, leading to increased course enrollments.

Ready to Amp Up Your Social Media Game?

If diving into content pillars got you pumped, just wait till you see what we’ve got lined up at Spark.Set.Grow. Academy. We’re all about taking your digital skills to the next level—whether that’s refining your social media strategy, beefing up your digital marketing prowess, or even stepping up into a leadership role.

Want to turn your social media into a powerhouse for real connections and growth? Jump on the waitlist for Spark.Set.Grow. Academy and be the first to grab fresh strategies and insights that are practical, relevant, and tailor-made for today’s digital scene.

Join the waitlist for the Spark.Set.Grow. Academy here and start transforming your digital approach.

Can’t wait to see you there! ~ Christi




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