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Finding Your Brand’s Typeface Soulmate Choosing logo fonts for your branding is like crafting a love letter to your customers. It’s about making a connection from the first glance. And just like the perfect love letter, it should be easy to read, pleasant to look at, and reflective of who you are. The Dance of […]

5 Essential Tips for Choosing Logo Fonts That Reflect Your Brand’s Heart


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Hey y’all! As a mentor navigating the dynamic world of fractional work, I’ve witnessed how the pursuit of perfection can either propel us forward or pull us back. It’s a common thread among us, whether we’re virtual assistants, fractional COOs, or any other type of fractional professional. So today, let’s explore perfectionism—not just as a […]


A woman in grayscale holding a cardboard sign with the phrase 'Perfectly Imperfect' written in black marker. The image promotes the concept of accepting and celebrating imperfections in virtual assistance work. The book cover-like design includes the title 'Embracing Excellence in your online Work' by Christi Balfour.

Hey there, friend! Are you on the brink of taking that exciting leap into working with new clients? That’s fantastic, but hold your horses! Diving headfirst into client work without proper preparation is like setting sail in a leaky boat. In this post, we’re going to explore the top five mistakes to avoid to ensure […]

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I’m about to spill the tea on something super special: my handpicked “Essential VA Software Guide: Budget-Smart Edition.” This isn’t just any list; it’s the ultimate roundup of Virtual Assistant tools to help you crush it in the VA world, whether you’re balancing the budget or ready to invest in some serious game-changers. Starting out […]


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In today’s digital age, true branding has become an indispensable aspect of building a successful business. It goes beyond a mere logo; it encapsulates the very essence of your company’s identity. While the allure of a quick and inexpensive $20 logo on Etsy may be tempting, it’s crucial to understand the limitations and risks associated […]


As an entrepreneur of a certain age, you might feel intimidated by the ever-changing landscape of social media. But fear not! Social media is an essential tool for growing your business, and with a little know-how, you can leverage its power to connect with your audience, increase your reach, and boost your bottom line. WHEN […]

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Hey there, friend! Welcome to my digital toolkit, where I’m excited to share the essential tools that keep my business running smoothly. In our world of social media management, website design, and course creation, having the right tools at our fingertips is a game-changer. These tools? They’re my not-so-secret allies, making my daily tasks a […]


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When I'm not rocking the business world, you'll find me savoring an incredible playlist and relishing a glass of delicious cabernet. But my true calling lies in empowering women over 40, igniting their entrepreneurial spirits and breaking through age barriers.

Let's join forces and prove that success knows no bounds! Together, we'll inspire the world and show them what we're made of.

I'm Christi, the audacious lady who left behind the corporate grind to embark on an exciting journey of building my own online business. Fueled by passion and unyielding determination, I crafted my brand from the ground up.


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