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Finding Your Brand’s Typeface Soulmate Choosing logo fonts for your branding is like crafting a love letter to your customers. It’s about making a connection from the first glance. And just like the perfect love letter, it should be easy to read, pleasant to look at, and reflective of who you are. The Dance of […]

5 Essential Tips for Choosing Logo Fonts That Reflect Your Brand’s Heart

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CHECK OUT Our most recent post!

Hey y’all! As a mentor navigating the dynamic world of fractional work, I’ve witnessed how the pursuit of perfection can either propel us forward or pull us back. It’s a common thread among us, whether we’re virtual assistants, fractional COOs, or any other type of fractional professional. So today, let’s explore perfectionism—not just as a […]

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A woman in grayscale holding a cardboard sign with the phrase 'Perfectly Imperfect' written in black marker. The image promotes the concept of accepting and celebrating imperfections in virtual assistance work. The book cover-like design includes the title 'Embracing Excellence in your online Work' by Christi Balfour.

Hey there, friend! Are you on the brink of taking that exciting leap into working with new clients? That’s fantastic, but hold your horses! Diving headfirst into client work without proper preparation is like setting sail in a leaky boat. In this post, we’re going to explore the top five mistakes to avoid to ensure […]

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I’m about to spill the tea on something super special: my handpicked “Essential VA Software Guide: Budget-Smart Edition.” This isn’t just any list; it’s the ultimate roundup of Virtual Assistant tools to help you crush it in the VA world, whether you’re balancing the budget or ready to invest in some serious game-changers. Starting out […]

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In today’s digital age, true branding has become an indispensable aspect of building a successful business. It goes beyond a mere logo; it encapsulates the very essence of your company’s identity. While the allure of a quick and inexpensive $20 logo on Etsy may be tempting, it’s crucial to understand the limitations and risks associated […]

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As an entrepreneur of a certain age, you might feel intimidated by the ever-changing landscape of social media. But fear not! Social media is an essential tool for growing your business, and with a little know-how, you can leverage its power to connect with your audience, increase your reach, and boost your bottom line. WHEN […]

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Hey there, friend! Welcome to my digital toolkit, where I’m excited to share the essential tools that keep my business running smoothly. In our world of social media management, website design, and course creation, having the right tools at our fingertips is a game-changer. These tools? They’re my not-so-secret allies, making my daily tasks a […]

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I'm a Virtual Assistant turned VA Coach, helping businesses thrive and aspiring VAs launch successful careers.

I'm Christi.

For over five years, I've been in the trenches of the digital business world, transforming my own life from corporate grind to entrepreneurial freedom. Now, I'm here to help you do the same.
The journey from overwhelmed business owner to streamlined success, or from aspiring VA to booked-out professional, isn't about following trends or complex strategies. It's about smart systems, clear communication, and confident action.
Are you struggling to manage your growing business while maintaining your sanity? Or are you a VA (or aspiring to be one) unsure how to land clients and build a thriving practice?
If so, chances are you're spending too much time on tasks that drain your energy and not enough on activities that drive real growth.
Getting the right support as a business owner, or the right skills and strategies as a VA, can skyrocket your success and reclaim your time. Whether you need a capable VA to handle your digital presence or guidance to build your VA empire, I'm here to make it happen.
With a sprinkle of Southern charm and a wealth of real-world experience, I'm committed to empowering women over 40 to embrace entrepreneurship. I've been where you are, and I know the path forward. Are you ready to transform your life and career? Let's embark on this adventure together.